For our latest webinar, we spoke with Jukka Puputti about how to build a marketing data warehouse in Google BigQuery with Supermetrics. Here, we're sharing…
How many hours do you spend on reporting? Endless hours are spent every month, even every week, putting together reports for stakeholders such as senior…
Data-Driven Marketing is widely described as making informed decisions in marketing based on data, and it's often exemplified by companies using customer and audience data…
Data-driven marketers rely on facts, not assumptions. We all want to trust our analytics but what happens when your analytics configuration is broken? As head…
Definitions and Guide to Attribution Models What Is an Attribution Model in Google Analytics? Google Analytics defines an attribution model as “ the rule, or…
How to Effectively Monitor Your Performance Using Google Analytics Custom Alerts and Analytics Intelligence Monitoring your analytics is a vital, unending task. You need to…
How Big Data Analytics is Transforming Digital Marketing Marketing is constantly evolving, and it is shifting away from individuals attempting to work out what will…