Find last weeks top reads about Social Media and how changes and innovations can help or affect your business. We look forward to your comments and feedback
1) Google ‘Takes Action’ Against Major Guest Blog Network
Why it Matters? This is one of the first major attempts from Google to tackle guest blogging. Earlier in the year, Matt Cutts said Google was against guest blogging. During the week, major guest blog network MyBlogGuest has been penalised due to its upwards of 250,000 articles on websites around the internet. Google has since mentioned it will begin releasing manual action penalties to websites that have been affected. Do you know somebody who has been affected by this?
Importance Level: 8/10
2) How Can Mobile SEO Help My Local Business?
Why it Matters? Can you imagine a world where mobile search is bigger than desktop search? If the latest figures are to be believed, this time could be upon us by late 2014. Moz gives a complete rundown of what you can do for your local business in terms of mobile SEO. See also In Marketing We Trust’s Impact of Kit Kat 4.4 on local SEO for more take away actions for local businesses.
Importance Level: 6/10
3) How to Gain SEO Seasonality Insights Using Google Webmaster Tools
Why it Matters? With the Christmas period over, many businesses are seeing a strange dip in traffic. It can be difficult to measure your SEO efforts against the seasonality drop. Year on Year (Y-o-Y) comparisons can be used to remove these seasonality fluctuations and measure your SEO efforts. How do these work and what is the best method to display them?
Importance Level: 6/10
4) Pinterest to Start Showing Ads
Why it Matters? This week, Pinterest announced its intention to show business ads amongst its Pins. With Pinterest becoming an ever more important area for digital marketing, particularly to those with a visual product such as clothing or food, how can you utilise this? Will customers be turned away by ads?
Importance Level: 5/10
5) Troubleshooting Local Ranking Failures: A Beginner’s Guide
Why it Matters? Whether you are a new business, or an agency working with one, beginning to rank in Google can be a difficult and daunting task. Achieving those rankings, only to lose them is even worse! Find out how you can recoup your losses with this guide from moz.com
Importance Level: 2/10